Let's Go Dancin'
Paid Social Advertising
The epicenter for Seattle nightlife, Q Nightclub caters to a true nightclub experience on Capitol Hill. Throwing a diverse range of events focused on sounds from house and techno to trap and hip hop, Q Nightclub boasts a state-of-the-art Funktion One sound system and regularly hosts touring artists/DJs Wednesday through Saturday nights.
Over the course of 2019, our team had the opportunity to build up a paid social media presence for Q Nightclub. Tasked with the responsibility of building awareness for upcoming shows with an end goal of driving ticket sales to these events, we were able to sell over 1.1k tickets on the Q Nightclub website while collecting a 13.59 ROAS (return on ad spend) in Q4 of 2019, totalling over $50k in revenue.
Being the music-lovers that we are, partnering up with Q Nightclub was a match made in heaven. Let's dance!
Q4 2019 Results
Return on ad spend
Returned in revenue
Through a combination of conversion and event response-fueled ads on Facebook and Instagram, Nectr worked alongside artist management partners and Q Nightclub to serve content from artist and venue pages to various custom audiences across the Pacific Northwest. Using test-and-learn and retargeting strategies, we were able to create an adaptable, revenue-driving, ticket-selling machine on social that has consistently driven above average ROAS while maintaining a level of awareness within the local Seattle market.