Modern Shades Generate
A Cool Return.
Paid Social Advertising
In March 2018, Nectr teamed up with Ombraz Sunglasses to put their unbreakable, undroppable sunglasses on the map with a 30-day Facebook-fueled crowdfunding campaign. With our help, Ombraz secured their funding eight hours after launch, surpassing their initial goal of $20,000 with $163,000 in final pledges.
For this campaign, Nectr was tasked with managing a reserved social media ad budget. Through creative testing and measured audience building, we were able to deploy a comprehensive revenue-generating funnel and provide an exponential return on investment.
Since joining forces with Ombraz, our team has been able to profitably scale their monthly social advertising spend by 16x. To see the full outline of our process and results, swoop down below.
12-Month Results (2020)
Return on ad spend
Returned in revenue
Ombraz (ohm-bruz) shades are a fresh take on a classic accessory. Defined by a durable, comfortable, and ultimately more practical sunglasses design, they do away with side arms, screws, and hinges, replacing it all with a simple, adjustable cord. The end result is an easy-shipping, near-indestructible package that just so happens to look good, too.
When we tried Ombraz, it was love at first sight. We knew right then we had to be a part of their movement.
A TyPCIAL MONTH...
Creative Combinations Tested
Content is king. However, to find content that’s worthy of ruling your channels, one must begin with testing. From over 200 different combinations of text, graphics, and headlines, we distilled Ombraz’s top-performing ads. In turn laying the groundwork for a successful content strategy.
“Set it and forget it” is an ancient way of thinking in the social advertising game. Now, one needs a more hands-on approach. Enter Nectr. Day after day, we targeted different ages and demographics, and pulled underperforming placements to get the most out of Ombraz’s ad spend.
You know your audience; you also know there may be another one (or two) out there. By crafting and testing multiple custom audiences, Nectr refined and expanded Ombraz’s base to increase conversion and achieve a lower cost-per-customer acquisition in a range of expected and unexpected places.